Importance of Website Speed for Your Business

A web page’s load time is a very important factor to maximize a website’s user experience. This is because many users care about the loading speed of a website when browsing.

Why is website speed important?

Here are a few areas that may be effected due to a slow website:

User experience

The speed of your website is an important factor that can influence the overall user experience. Kissmetrics reported:

‘40% of the users leave websites that load in more than 3 seconds’

This means that almost half the page’s traffic would leave a slow website. By having a speedy website, you increase your chances of maintaining traffic.


Kissmetrics also reported:

“1 second delay in page response can result in a 7% reduction in conversions”

Risking website conversion means potentially losing sales or leads that you tried to make. This can negatively effect your bottom line as well as revenue in the long run.

Brand Perception

The result of having a slow website can also impact your brand. Not in a very good way. Survey done by Akamai and showed that

“44% of users would tell a friend if they had a poor experience online”

That means that brand perception is influenced not only by the original user but their other connections too. A faster website would mean decreasing the likelihoo of negative word of mouth about your website.


Google’s algorithm form PageRank features a site’s page speed. A speedy website means a higher PageRank by google. This is one of the most important ways to give your website a performance boost and reach a bigger audience.

How can we help you with this?

At, we give you a website analysis and free feedback on how to improve your website. This way, you get an understanding of what is holding you back and what you can do to make it better. We also want our clients to have a successful website. So, we will make an offer to optimize your website speed for you in the quickest, simplest and most cost-efficient way possible. Give it a try here!

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